Customer engagement as a new perspective in customer management
Year of publication: |
2010
|
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Authors: | Verhoef, Peter C. ; Reinartz, Werner J. ; Krafft, Manfred |
Published in: |
Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 13.2010, 3, p. 247-252
|
Subject: | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Virales Marketing | Viral marketing | Kundenwert | Customer value |
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