Customer engagement, dependence and loyalty : an empirical study of Chinese customers in multitouch service encounters
Xin Chen, Shuojia Guo, Jie Xiong, Zhuxin Ye
| Year of publication: |
2023
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|---|---|
| Authors: | Chen, Xin ; Guo, Shuojia ; Xiong, Jie ; Ye, Zhuxin |
| Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 197.2023, p. 1-12
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| Subject: | Customer loyalty | Customer engagement | Motivation theory | Multi-actor interactions | Relationship-value dependence | Switching-cost dependence | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | China | Kundenbindung | Customer retention | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.techfore.2023.122920 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014468859