Customer engagement in a Big Data world
Werner Kunz, Lerzan Aksoy, Yakov Bart, Kristina Heinonen, Sertan Kabadayi, Francisco Villarroel Ordenes, Marianna Sigala, David Diaz and Babis Theodoulidis
| Year of publication: |
2017
|
|---|---|
| Authors: | Kunz, Werner ; Aksoy, Lerzan ; Bart, Yakov ; Heinonen, Kristina ; Kabadayi, Sertan ; Ordenes, Francisco Villarroel ; Sigala, Marianna ; Díaz, David ; Theodoulidis, Babis |
| Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 31.2017, 2, p. 161-171
|
| Subject: | Big data | Value creation | Customer engagement | Data-driven engagement | Big Data | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Betriebliche Wertschöpfung | Data Mining | Data mining | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSM-10-2016-0352 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011654662