Customer engagement in the service context : an empirical investigation of the construct, its antecedents and consequences
Year of publication: |
2019
|
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Authors: | Ul Islam, Jamid ; Hollebeek, Linda D. ; Rahman, Zillur ; Khan, Imran ; Rasool, Aaleya |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 50.2019, p. 277-285
|
Subject: | Customer engagement | Service quality | Brand experience | Repatronage intent | Gender | Dienstleistungsqualität | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Kundenintegration | Customer integration | Geschlecht |
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