Customer engagement model and consumer behaviour within omnichannel retailing
Year of publication: |
2022
|
---|---|
Authors: | Theocharis, Dimitrios ; Tsekouropoulos, Georgios |
Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-8798, ZDB-ID 2421416-4. - Vol. 16.2022, 1/2, p. 131-144
|
Subject: | communication | consumer behaviour | customer engagement | omnichannel | retailing | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Einzelhandel | Retail trade | Kundenanalyse | Customer analysis | Multikanalvertrieb | Multichannel strategy | Online-Handel | Online retailing |
-
Customer experiences in omnichannel retail environments : a thematic literature review
Both, Alina, (2023)
-
Mimoun, Mohamed Slim Ben, (2022)
-
Showrooms and B&M stores : omnichannel strategies for managing customer returns
Mandal, Prasenjit, (2020)
- More ...
-
Katsonis, Nikolaos, (2019)
-
Gkouna, Ourania, (2023)
-
Theocharis, Dimitrios, (2019)
- More ...