Customer engagement model and consumer behaviour within omnichannel retailing
Dimitrios Theocharis, Georgios Tsekouropoulos
| Year of publication: |
2022
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|---|---|
| Authors: | Theocharis, Dimitrios ; Tsekouropoulos, Georgios |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-8798, ZDB-ID 2421416-4. - Vol. 16.2022, 1/2, p. 131-144
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| Subject: | communication | consumer behaviour | customer engagement | omnichannel | retailing | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Multikanalvertrieb | Multichannel strategy | Kundenanalyse | Customer analysis | Einzelhandel | Retail trade | Kundenintegration | Customer integration | Online-Handel | Online retailing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJTMKT.2022.122456 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013258250