Customer engagement, word-of-mouth and box office : the case of movie tweets
Year of publication: |
2013
|
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Authors: | Oh, Chong |
Published in: |
International journal of information systems and change management : IJISCM. - Olney, Bucks : Inderscience Enterprises, ISSN 1479-3121, ZDB-ID 2193371-6. - Vol. 6.2013, 4, p. 338-352
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Subject: | word-of-mouth | WOM | customer engagement | motion picture | marketer-generated content | MGC | social media | Twitter | Social Web | Social web | Virales Marketing | Viral marketing | Filmwirtschaft | Film industry | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration | Gesundheitsvorsorge | Preventive care | Film |
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