Customer equity and CLV in Spanish telecommunication services
Year of publication: |
October 2016
|
---|---|
Authors: | Segarra-Moliner, Jose Ramón ; Moliner-Tena, Miguel Ángel |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 10, p. 4694-4705
|
Subject: | Customer equity | Customer lifetime value | Partial least squares | Marketing productivity | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Spanien | Spain | Partielle kleinste Quadrate | Telekommunikationssektor | Telecommunications industry |
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