Customer evangelists : elevating hospitality through digital competence, brand image, and corporate social responsibility
Mahnaz Mansoor, Justin Paul, Tariq Iqbal Khan, Rawan Abukhait, Dildar Hussain
| Year of publication: |
2025
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|---|---|
| Authors: | Mansoor, Mahnaz ; Paul, Justin ; Khan, Tariq Iqbal ; Abu Khait, Rawan ; Hussain, Dildar |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier Science, ISSN 0278-4319, ZDB-ID 2027743-X. - Vol. 126.2025, Art.-No. 104085, p. 1-11
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| Subject: | Brand Evangelism | Brand Image | Corporate Social Responsibility | Digital Competence | Proactive Assistance | Relationship Building | Corporate social responsibility | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | Firmenimage | Corporate reputation | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Kompetenz | Competence | Digitalisierung | Digitization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2025.104085 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015374927