Customer experience in fashion retailing : merging theory and practice

edited by Bethan Alexander

Part 1: Theoretical perspectives on retail customer experience.Chapter 1: Customer experience evolution in a fashion retail context: From mono- to omnichannel.Chapter 2: (Re)envisioned future retail customer experience.Part 2: Practitioner perspectives on retail customer experience.Chapter 3: Placing people at the heart of customer experience journeys.Chapter 4: Designing harmonised customer experiences for brand environments.Chapter 5: Creating visceral and human-centric customer experiences.Part 3: Retailer perspective on retail customer experience: Global case studies showcasing customer experience excellence.Chapter 6: Phygital customer experiences.Chapter 7: Sustainable customer experiences.Chapter 8: Visceral customer experiences.

MoreLess

Year of publication:	2024
Other Persons:	Alexander, Bethan (ed.)
Publisher:	London : Routledge
Subject:	Beziehungsmarketing \| Relationship marketing \| Konsumentenverhalten \| Consumer behaviour \| Multikanalvertrieb \| Multichannel strategy \| Ladengestaltung \| Store design \| Textilhandel \| Textile distribution

Online Resource

Check full text access |

More access options

doi.org

Check Google Scholar

In libraries world-wide (WorldCat)

In German libraries (KVK)

subito order

I need help

Extent:	1 online resource (xxiv, 302 pages)
Series:	Mastering fashion management
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Aufsatzsammlung
Language:	English
ISBN:	978-1-003-37809-9 ; 1-003-37809-9 ; 978-1-040-04462-9 ; 1-040-04462-X ; 978-1-040-04453-7 ; 1-040-04453-0 ; 978-1-032-45655-3 ; 978-1-032-45300-2
Other identifiers:	10.4324/9781003378099 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10015068778