Customer experience management in omnichannel retailing
K. Ilgın Çakiroğlu and Özgür Çengel
| Year of publication: |
2021
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|---|---|
| Authors: | Çakiroğlu, K. Ilgın ; Çengel, Özgür |
| Published in: |
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey. - Bingley, UK : Emerald Publishing, ISBN 978-1-80043-389-2. - 2021, p. 97-113
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| Subject: | Customer experience | omnichannel retailing | multichannel retailing | cross-channel retailing | omnichannel strategy | channel integration | personalization | Multikanalvertrieb | Multichannel strategy | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Vertriebsweg | Distribution channel | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Kundenanalyse | Customer analysis | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1108/978-1-80043-388-520201009 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012492289