Customer experience management : toward implementing an evolving marketing concept
Year of publication: |
May 2017
|
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Authors: | Homburg, Christian ; Jozic, Danijel ; Kuehnl, Christina |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 45.2017, 3, p. 377-401
|
Subject: | Customer experience management | Long-term customer loyalty | Higher-order resource | Marketing concept | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Kundenbindung | Customer retention | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Marketing |
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