Customer experience : the touchpoint-contexts-qualities nomenclature
Arne De Keyser, Katrien Verleye, Katherine N. Lemon, Chiara Orsingher, Aric Zion, and Amanda Johnson
| Year of publication: |
2025
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|---|---|
| Authors: | De Keyser, Arne ; Verleye, katrien ; Lemon, Katherine N. ; Orsingher, Chiara ; Zion, Aric ; Johnson, Amanda |
| Published in: |
Handbook of service experience. - Cheltenham, UK : Edward Elgar Publishing, ISBN 978-1-0353-0019-8. - 2025, p. 15-27
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| Subject: | Customer Experience | TCQ | Customer Experience Management | Touchpoint | Context | Quality | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Event-Marketing | Event marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4337/9781035300198.00008 [DOI] https://doi.org/10.4337/9781035300198.00008 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015423554