Customer experiences in crisis situations : an agency-structure perspective
Year of publication: |
2022
|
---|---|
Authors: | Tronvoll, Bård ; Edvardsson, Bo |
Published in: |
Marketing theory. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1741-301X, ZDB-ID 2072860-8. - Vol. 22.2022, 4, p. 539-562
|
Subject: | Agency-structure relationships | context | crisis | Customer experience | structuration theory | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
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