Customer-focused supply chain strategy : developing 4Rs framework for enhancing competitive advantages
Year of publication: |
2020
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Authors: | Madhani, Pankaj M. |
Published in: |
International journal of services and operations management : IJSOM. - Genève : Inderscience Enterprises, ISSN 1744-2389, ZDB-ID 2205101-6. - Vol. 36.2020, 4, p. 505-530
|
Subject: | customer-focus | supply chain strategy | responsiveness | resiliency | reliability | realignment | competitive advantage | customer value proposition | 4Rs | Lieferkette | Supply chain | Wettbewerbsvorteil | Competitive advantage | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Strategisches Management | Strategic management |
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