Customer functional value creation through a sustainable entrepreneurial orientation approach
Year of publication: |
2020
|
---|---|
Authors: | Criado-Gomis, Ana ; Iniesta-Bonillo, M. Ángeles ; Cervera-Taulet, Amparo ; Ribeiro Soriano, Domingo |
Published in: |
Economic research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1331-677X, ZDB-ID 2171828-3. - Vol. 33.2020, 1,2, p. 2360-2377
|
Subject: | customer functional value creation | dynamic-capabilities | firm performance | L | M | S-D logic | service-product system | Sustainable entrepreneurial orientation | Betriebliche Wertschöpfung | Value creation | Unternehmenserfolg | Firm performance | Entrepreneurship | Entrepreneurship approach | Beziehungsmarketing | Relationship marketing | Nachhaltigkeit | Sustainability | Kundenwert | Customer value | Unternehmensgründung | Business start-up |
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