Customer insights for innovation : a framework and research agenda for marketing
Stefan Stremersch, Elke Cabooter, Ivan A. Guitart, Nuno Camacho
| Year of publication: |
2025
|
|---|---|
| Authors: | Stremersch, Stefan ; Cabooter, Elke ; Guitart, Ivan A. ; Camacho, Nuno |
| Subject: | Customer insights | Innovation | Insight application | Insight dissemination | Insight generation | Market research | Marktforschung | Konsumentenverhalten | Consumer behaviour | Innovationsmanagement | Innovation management | Beziehungsmarketing | Relationship marketing | Produktentwicklung | New product development |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-024-01051-8 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015192977