Customer inspiration in retailing : the role of perceived novelty and customer loyalty across offline and online channels
Year of publication: |
2024
|
---|---|
Authors: | Frasquet Deltoro, Marta ; Ieva, Marco ; Mollá Descals, Alejandro |
Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 76.2024, Art.-No. 103592, p. 1-9
|
Subject: | Cross-channel | Customer inspiration | Loyalty | Omnichannel retailing | Perceived novelty | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Vertriebsweg | Distribution channel | Online-Handel | Online retailing | Kundenzufriedenheit | Customer satisfaction |
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