Customer integration : a key to an implementation perspective of service provision
Sabine Moeller
| Year of publication: |
2008
|
|---|---|
| Authors: | Benoit, Sabine |
| Published in: |
Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 11.2008/09, 2, p. 197-210
|
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Wettbewerbsvorteil | Competitive advantage |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003776184