Customer integration and Web interactivity : a literature review and analysis of the role of transaction costs in building value Webs
Paul Murschetz
| Year of publication: |
2013
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|---|---|
| Authors: | Murschetz, Paul |
| Published in: |
Handbook of social media management : value chain and business models in changing media markets. - Heidelberg [u.a.] : Springer, ISBN 3-642-28896-0. - 2013, p. 775-794
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| Subject: | Social Web | Social web | Benutzerschnittstelle | User interface | Kundenintegration | Customer integration | Kundenwert | Customer value | Transaktionskosten | Transaction costs | Bibliometrie | Bibliometrics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009763838