Customer Integration - Establish a constant bilateral knowledge flow

This volume of the perspectives for our partners serves to prepare our partners for the next workshop. We have investigated the area of customer integration in companies with the special focus on the factors, that influence, fosters, and enable, the organisational formfor integration of the customers' knowledge within the company.(...)

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Year of publication:	2002-07-01
Authors:	Gurgul, Grzegorz ; Rumyantseva, Maria ; Enkel, Ellen
Publisher:	Institut für Betriebswirtschaft <Sankt Gallen>
Subject:	Kundenmanagement \| Customer relationship management \| Kundenmanagement Beziehungsmanagement \| Know-how-Transfer

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Extent:	131072 bytes 33 p. application/pdf
Series:	Universität St. Gallen, Institut für Betriebswirtschaft - Diskussionsbeiträge Discussion Paper ; 47 (2002)
Type of publication:	Book / Working Paper
Language:	English
Classification:	Theory of organisation ; Principles and forms of organisations ; Consumer behaviour ; Individual Working Papers, Preprints ; No country specification
Source:	USB Cologne (business full texts)

Persistent link: https://www.econbiz.de/10005844664