Customer Integration : von der Kundenorientierung zur Kundenintegration
Michael Kleinaltenkamp ... (Hrsg.)
| Year of publication: |
1996
|
|---|---|
| Other Persons: | Kleinaltenkamp, Michael (ed.) ; Fließ, Sabine (contributor) ; Jacob, Frank (contributor) |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | B-to-B-Marketing | Business-to-business marketing | Marketingmanagement | Marketing management | Leistungsbündel | Bundling strategy | Beschaffung | Procurement | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Theorie | Theory | Deutschland | Germany | Direktmarketing | Kundenorientierung | 00.09.1995 |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | 293 S. Ill., graph. Darst graph. Darst 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Konferenzschrift ; Conference proceedings ; Sammelwerk ; Collection of articles of several authors |
| Language: | German |
| Notes: | Literaturangaben Enth. 20 Beitr. Gb. : ca. DM 98.00 |
| ISBN: | 3-409-12906-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000584004