Customer interest classification method of e-commerce trading platform based on decision tree algorithm
Xiaowei Ma, Xin Yao, Shizhong Guo
| Year of publication: |
2023
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| Authors: | Ma, Xiaowei ; Yao, Xin ; Guo, Shizhong |
| Published in: |
International journal of networking and virtual organisations : IJNVO. - Geneva : Inderscience Enterprises, ISSN 1470-9503, ZDB-ID 2105494-0. - Vol. 29.2023, 3/4, p. 419-434
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| Subject: | customer interest classification | decision tree algorithm | DFSD fusion method | e-commerce trading platform | entropy value | information gain | Electronic Commerce | E-commerce | Entscheidungsbaum | Decision tree | Theorie | Theory | Algorithmus | Algorithm | Klassifikation | Classification | Online-Handel | Online retailing | Digitale Plattform | Digital platform | Entropie | Entropy | Beziehungsmarketing | Relationship marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJNVO.2023.135955 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015066315