Customer involvement in technological development of smart products : empirical evidence from a coffee-machine producer
Andrea Sabatini, Federica Pascucci and Gian Luca Gregori
| Year of publication: |
2023
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|---|---|
| Authors: | Sabatini, Andrea ; Pascucci, Federica ; Gregori, Gian Luca |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 38.2023, 6, p. 1345-1361
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| Subject: | Customer involvement | Digital transformation | Friction | Smart product | Technological development | Digitalisierung | Digitization | Technischer Fortschritt | Technological change | Innovation | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour | Produktentwicklung | New product development | Informationstechnik | Information technology | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-12-2021-0581 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014276780