Customer involvement in the game development process
Kaja Prystupa-Rządca, Justyna Starostka
| Year of publication: |
2015
|
|---|---|
| Authors: | Prystupa-Rządca, Kaja ; Starostka, Justyna |
| Published in: |
Journal of entrepreneurship, management and innovation : JEMI ; a quarterly journal of Nowy Sacz School of Business, National-Louis University. - Nowy Sa̜cz, ISSN 2299-7075, ZDB-ID 2765049-2. - Vol. 11.2015, 3, p. 43-66
|
| Subject: | user involvement | game industry | new product development | Kundenintegration | Customer integration | Produktentwicklung | New product development | Innovation | Computerspiel | Video game | Beziehungsmarketing | Relationship marketing | Spieltheorie | Game theory | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zusammenfassung in polnischer Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011580030