Customer involvement in the new process innovation : antecedents, mediation and performance
Year of publication: |
2022
|
---|---|
Authors: | Chang, Yuan-chieh ; Chiu, Wen-Hong ; Wang, Jian-Hang ; Teng, Min-Jun |
Subject: | Antecedents | Customer involvement | Manufacturing firms | Process innovation | Innovation | Beziehungsmarketing | Relationship marketing | Industrie | Manufacturing industries | Kundenintegration | Customer integration | Innovationsmanagement | Innovation management | Prozessmanagement | Business process management | Konsumentenverhalten | Consumer behaviour |
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