Customer journey value : a conceptual framework
Linda D. Hollebeek, Sigitas Urbonavicius, Valdimar Sigurdsson, René Arvola, Moira K. Clark
| Year of publication: |
2023
|
|---|---|
| Authors: | Hollebeek, Linda D. ; Urbonavicius, Sigitas ; Valdimar Sigurdsson ; Arvola, René ; Clark, Moira K. |
| Published in: |
Journal of creating value. - London : Sage Publishing, ISSN 2454-213X, ZDB-ID 2822183-7. - Vol. 9.2023, 1, p. 8-26
|
| Subject: | Customer journey | customer value | customer-based brand equity | customer engagement | customer engagement value | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Kundenintegration | Customer integration | Markenimage | Brand image | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/23949643231157155 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014581523