Customer knowledge management : leveraging soft skills to improve customer focus
Soumit Sain; Silvio Wilde
| Year of publication: |
2014
|
|---|---|
| Authors: | Sain, Soumit ; Wilde, Silvio |
| Publisher: |
Cham : Springer |
| Subject: | Wissensmanagement | Knowledge management | Beziehungsmarketing | Relationship marketing | Soziale Kompetenz | Soft skills | Kundenintegration | Customer integration | Kundenanalyse | Customer analysis | Konsumentenverhalten | Consumer behaviour | Kundenmanagement |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XVIII, 207 S. Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-3-319-05058-4 ; 978-3-319-05059-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010473642