Customer loyalty in clusters: perceived value and satisfaction as antecedents
Luis J. Callarisa Fiol; Enrique Bigne Alcañiz; Miguel A. Moliner Tena; Javier Sánchez García
| Year of publication: |
2009
|
|---|---|
| Authors: | Callarisa Fiol, Luis J. ; Bigné Alcañiz, J. Enrique ; Moliner Tena, Miguel A. ; Sánchez-García, Javier |
| Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 16.2009, 3, p. 276-316
|
| Subject: | B-to-B-Marketing | Business-to-business marketing | Kundenzufriedenheit | Customer satisfaction | Lieferantenmanagement | Supplier relationship management | Porzellanindustrie | Porcelain industry | Spanien | Spain |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003891860