Customer loyalty in telecom service sector : the role of service quality and customer commitment
Year of publication: |
2017
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Authors: | Izogo, Ernest |
Published in: |
The TQM journal : the international review of organizational improvement. - Bingley : Emerald Group Publishing Limited, ISSN 1754-2731, ZDB-ID 2409387-7. - Vol. 29.2017, 1, p. 19-36
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Subject: | Nigeria | Customer commitment | Affective commitment | Service quality | Customer loyalty | Continuance commitment | Telecommunication services | Service reliability | Service assurance | Dienstleistungsqualität | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Dienstleistungssektor | Service industry | Telekommunikation | Telecommunications | Telekommunikationssektor | Telecommunications industry | Mitarbeiterbindung | Employee retention | Konsumentenverhalten | Consumer behaviour |
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