Customer loyalty to the retail pharmacy : present and future of the Portuguese market
Leandro Pereira, Letícia Quental, Renato Lopes da Costa, Álvaro Dias, Rui Gonçalves
| Year of publication: |
2024
|
|---|---|
| Authors: | Pereira, Leandro ; Quental, Letícia ; Costa, Renato J. Lopes da ; Dias, Álvaro Lopes ; Gonçalves, Rui |
| Published in: |
International journal of logistics systems and management : IJLSM. - Genève [u.a.] : Inderscience Enterprises, ISSN 1742-7975, ZDB-ID 2204294-5. - Vol. 48.2024, 1, p. 92-119
|
| Subject: | communication | customer | engagement | loyalty | pharmacy | proximity | Beziehungsmarketing | Relationship marketing | Pharmahandel | Pharmaceutical distributors | Konsumentenverhalten | Consumer behaviour | Portugal | Einzelhandel | Retail trade | Marketingmanagement | Marketing management | Kundenbindung | Customer retention |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJLSM.2024.138867 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015065654