Customer mindset metrics : a systematic evaluation of the net promoter score (NPS) vs. alternative calculation methods
Sven Baehre, Michele O'Dwyer, Lisa O'Malley, Vicky M. Story
| Year of publication: |
2022
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|---|---|
| Authors: | Baehre, Sven ; O'Dwyer, Michele ; O'Malley, Lisa ; Story, Vicky M. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 149.2022, p. 353-362
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| Subject: | Calculation methods | Customer mindset metrics | Likelihood-to-recommend | Marketing accountability | Marketing performance | Net Promotor Score (NPS) | Marketingmanagement | Marketing management | Messung | Measurement | Konsumentenverhalten | Consumer behaviour | Performance-Messung | Performance measurement | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.04.048 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013325614