Customer on the Move: Strategic Implications of MobileBanking for Banks and Financial Enterprises

The increased need/wish for mobility amongst various sections of the society, particularlyamongst professionally active groups, is confronting credit institutions (banks) and otherenterprises offering financial services, with challenges to adjust their service portfolio in away to best suit the needs of their customers. On the other hand it also opens up a new arenaof opportunities by making it possible to offer innovative, value-added services so as to notonly cater to the needs arising out of the mobility but also by actively inducing demand fornew, mobility-centric services.This paper examines strategic implications of these changes...

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Year of publication:	2006-02-01
Authors:	Tiwari, Rajnish ; Buse, Stephan ; Herstatt, Cornelius
Institutions:	Institut für Technologie- und Innovationsmanagement <Hamburg>
Subject:	Finanzdienstleistung \| Financial Services \| Bankgeschäft \| banking \| Mobilfunk

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Extent:	75776 bytes 20 p. application/pdf
Series:	Arbeitspapiere Institut für Technologie und Innovationsmanagement - Publikationen Working Paper ; No. 38 (2006) Published in: “E-Commerce Technology 2006” (CEC/EEE 06)
Type of publication:	Book / Working Paper
Language:	English
Notes:	This paper was presented at the 8th IEEE International Conference onE-Commerce Technology, 26 – 29 June 2006, San Francisco
Classification:	Business data processing. General ; Study of commerce ; Management of financial services: stock exchange and bank management science (including saving banks) ; Individual Working Papers, Preprints ; Individual Conference Proceedings ; Germany. General Resources
Source:	USB Cologne (business full texts)

Persistent link: https://www.econbiz.de/10005867082