Customer orientation and innovation : a comparative study of manufacturing and service firms
Qiang Wang, Xiande Zhao, Chris Voss
| Year of publication: |
2016
|
|---|---|
| Authors: | Wang, Qiang ; Zhao, Xiande ; Voss, Christopher A. |
| Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 171.2016, part 2, p. 221-230
|
| Subject: | Customer orientation | Manufacturing innovation | Service innovation | Resource-based view | Service-dominant logic | Beziehungsmarketing | Relationship marketing | Innovation | Industrie | Manufacturing industries | Ressourcenorientierter Ansatz | Service-Dominant Logic | Dienstleistungssektor | Service industry | Innovationsmanagement | Innovation management | Dienstleistungsinnovation | Wettbewerbsvorteil | Competitive advantage |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijpe.2015.08.029 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011437355