Customer participation and new product performance : towards the understanding of the mechanisms and key contingencies
Todd Morgan, Michael Obal, Sergey Anokhin
| Year of publication: |
March 2018
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|---|---|
| Authors: | Morgan, Todd ; Obal, Michael W. ; Anokhin, Sergey |
| Published in: |
Research policy : policy, management and economic studies of science, technology and innovation. - Amsterdam [u.a.] : Elsevier, ISSN 0048-7333, ZDB-ID 121149-3. - Vol. 47.2018, 2, p. 498-510
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| Subject: | Customer participation | New product development | Absorptive capacity | Innovativeness | Co-creation | Produktentwicklung | Kundenintegration | Customer integration | Innovation | Innovationsmanagement | Innovation management | Beziehungsmarketing | Relationship marketing | Absorption |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.respol.2018.01.005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011970897