Customer participation in firm-initiated activities via social media : understanding the role of experiential value
Year of publication: |
2021
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Authors: | Quach, Sara ; Shao, Wei ; Ross, Mitchell ; Thaichon, Park |
Published in: |
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC). - [London] : Sage Publishing, ISSN 1839-3349, ZDB-ID 2211477-4. - Vol. 29.2021, 2, p. 132-141
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Subject: | Brand attitude | Co-created value | Customer engagement | Customer experience | Customer participation | Privacy | Purchase engagement | Social media | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration | Online-Marketing | Internet marketing | Markenführung | Brand management | Kundenwert | Customer value | Marketingmanagement | Marketing management | Betriebliche Wertschöpfung | Value creation |
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