Customer participation in manufacturing firms' new service development : the moderating role of CRM technology
Todd Morgan, Wesley Friske, Marko Kohtamäki and Paul Mills
| Year of publication: |
2024
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|---|---|
| Authors: | Morgan, Todd ; Friske, Wesley ; Kohtamäki, Marko ; Mills, Paul |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 39.2024, 4, p. 857-870
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| Subject: | Digital servitization | Customer participation | Customer relationship management (CRM) technology | Manufacturing | New service development (NSD) | Product-service systems (PSS) | Beziehungsmarketing | Relationship marketing | Leistungsbündel | Bundling strategy | Kundenintegration | Customer integration | Innovationsmanagement | Innovation management | Innovation | Industrie | Manufacturing industries | Dienstleistungsinnovation | Service innovation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-03-2022-0142 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015080423