Customer participation, innovative aspects of services and outcomes
Year of publication: |
2023
|
---|---|
Authors: | Nyadzayo, Munyaradzi ; Leckie, Civilai ; Johnson, Lester W. |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 41.2023, 1, p. 1-15
|
Subject: | Customer participation | Innovativeness | Perceived value | Relative advantage | Service innovation | Service newness | Konsumentenverhalten | Consumer behaviour | Innovation | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Innovationsmanagement | Innovation management | Dienstleistung | Services | Dienstleistungssektor | Service industry | Dienstleistungsqualität | Service quality |
-
Sarmah, Bijoylaxmi, (2018)
-
Adoption of technology-based services : the role of customers' willingness to co-create
Heidenreich, Sven, (2015)
-
Morgan, Todd, (2019)
- More ...
-
Antecedents of consumer brand engagement and brand loyalty
Leckie, Civilai, (2016)
-
Brand marketing, big data and social innovation as future research directions for engagement
Calder, Bobby J., (2016)
-
The manifestation of brand engagement in self-concept through customer word-of-mouth behavior
Leckie, Civilai, (2023)
- More ...