Customer participation management : developing a comprehensive framework and a research agenda
Mekhail Mustak, Elina Jaakkola, Aino Halinen and Valtteri Kaartemo
| Year of publication: |
2016
|
|---|---|
| Authors: | Mustak, Mekhail ; Jaakkola, Elina ; Halinen, Aino ; Kaartemo, Valtteri |
| Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5818, ZDB-ID 2491767-9. - Vol. 27.2016, 3, p. 250-275
|
| Subject: | Service management | Literature review | Co-production | Customer participation | Dienstleistungsmanagement | Beziehungsmarketing | Relationship marketing | Bibliometrie | Bibliometrics | Kundenintegration | Customer integration | Dienstleistungsmarketing | Services marketing | Konsumentenverhalten | Consumer behaviour | Management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JOSM-01-2015-0014 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011583407