Customer participation to co-create value in human transformative services : a study of higher education and health care services
Year of publication: |
September 2016
|
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Authors: | Le Nguyen Hau ; Pham Ngoc Thuy |
Published in: |
Service business. - Berlin : Springer, ISSN 1862-8508, ZDB-ID 2279938-2. - Vol. 10.2016, 3, p. 603-628
|
Subject: | Customer participation | Customer value | Transformative service | Vietnam | Kundenwert | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Viet Nam | Kundenzufriedenheit | Customer satisfaction | Kundenintegration | Customer integration | Dienstleistungssektor | Service industry | Betriebliche Wertschöpfung | Value creation |
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