Customer perceived value, satisfaction, and loyalty : the role of willingness to share information
Year of publication: |
May 2017
|
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Authors: | Leppäniemi, Matti ; Karjaluoto, Heikki ; Saarijärvi, Hannu |
Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 27.2017, 2, p. 164-188
|
Subject: | Willingness to share information | perceived value | satisfaction | share of wallet | customer loyalty | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Zahlungsbereitschaftsanalyse | Willingness to pay | Kundenwert | Customer value | Virales Marketing | Viral marketing |
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