Customer Portfolio Management in E-Commerce - AnAnalytical Model for Optimization

In this contribution, we present a model that retailers engaged in e-commerce (e-tailers)can use for determining the optimal mix of customer segments within a customer portfolio froman integrated risk and return perspective....

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Authors:	Sackmann, Stefan ; Kundisch, Dennis ; Ruch, Markus
Institutions:	Universität <Augsburg> / Research Center Finance & Information Management
Subject:	Portfolio Selection \| Risikomanagement \| risk management \| Portfoliomanagement \| portfolio management \| Kundenmanagement \| Customer relationship management \| Kundenwert \| E-Commerce

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Extent:	242688 bytes 35 p. application/pdf
Series:	Universität Augsburg - Research Center Finance & Information Management - Publications Discussion Paper ; WI-262 in: Management Research News ; 33 (2010) 6, S. 617- 634
Type of publication:	Book / Working Paper
Language:	English
Classification:	Consumer behaviour ; IS Components ; Individual Working Papers, Preprints ; Individual Articles ; No country specification
Source:	USB Cologne (business full texts)

Persistent link: https://www.econbiz.de/10005868067