Customer predictive analytics using artificial intelligence
Siti Zulaikha, Hazik Mohamed, Masmira Kurniawati, Sulistya Rusgianto and Sylva Alif Rusmita
| Year of publication: |
2025
|
|---|---|
| Authors: | Zulaikha, Siti ; Bin Mohamed, Hazik ; Rusgianto, Sulistya ; Rusmita, Sylva Alif |
| Published in: |
The Singapore economic review. - Singapore : World Scientific, ZDB-ID 2098755-9. - Vol. 70.2025, 4, p. 1009-1020
|
| Subject: | Artificial intelligence | big data | business automation | customer targeting | segmentation | Künstliche Intelligenz | Big Data | Big data | Data Mining | Data mining | Beziehungsmarketing | Relationship marketing | Automatisierung | Automation | Expertensystem | Expert system |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1142/S0217590820480021 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015571193