Customer process approach to building loyalty
| Year of publication: |
2002
|
|---|---|
| Authors: | Behara, Ravi S. ; Fontenot, Gwen F. ; Gresham, Alicia B. |
| Published in: |
Total quality management. - Abingdon, Oxfordshire : Carfax Publ., ISSN 0954-4127, ZDB-ID 10416997. - Vol. 13.2002, 5, p. 603-612
|