Customer profitability
John A. Miller
| Year of publication: |
2008
|
|---|---|
| Authors: | Miller, John A. |
| Published in: |
The journal of corporate accounting & finance. - Hoboken, NJ : Wiley, ISSN 1044-8136, ZDB-ID 1113073-8. - Vol. 19.2007/08, 4, p. 63-68
|
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Kalkulation | Cost estimation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003708274