Customer reactions in Out-of-Stock situations : do promotion-induced phantom positions alleviate the similarity substitution hypothsis?
Jana Luisa Diels ; Nicole Wiebach
| Year of publication: |
2011
|
|---|---|
| Authors: | Diels, Jana Luisa ; Wiebach, Nicole |
| Publisher: |
Berlin : SFB 649, Economic Risk |
| Extent: | 26 S. : graph. Darst. |
|---|---|
| Series: | Discussion paper / Humboldt-Universität zu Berlin, SFB 649 Economic Risk. - Berlin : Humboldt-Univ., SFB 649, ISSN 1860-5656. - Vol. 2011-021 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10009172544