Customer reactivation management in the pharmacy market : resource-efficient implementation of direct marketing campaigns for long-term profit maximization
Verena Höllriegl
| Year of publication: |
October 11th, 2017
|
|---|---|
| Authors: | Höllriegl, Verena |
| Institutions: | WHU - Otto Beisheim School of Management (degree granting) |
| Publisher: |
October 11th, 2017: [Vallendar] |
| Subject: | Kundenrückgewinnung | Customer recovery | Direktmarketing | Direct marketing | Pharmaindustrie | Pharmaceutical industry | Deutschland | Germany |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xxix, 190 Seiten Illustrationen 21 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | English |
| Thesis: | Dissertation, WHU - Otto Beisheim School of Management, 2017 |
| Classification: | Produzierendes Gewerbe ; Marketing ; Pharmazie, Pharmazeutika |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012014995