Customer recovery : Profitabilität durch systematische Rückgewinnung von Kunden
Honburg, Ch. ; Schäfer, H.
| Year of publication: |
1999
|
|---|---|
| Authors: | Homburg, Christian ; Schäfer, Heiko |
| Publisher: |
Mannheim : Inst. f. Marktorientierte Unternehmensführung, Univ. Mannheim |
| Subject: | Kundenmanagement | Beziehungsmanagement | Nachkaufmarketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 24 Bl. : graph. Darst. |
|---|---|
| Series: | Management Know-how. - Mannheim. - Vol. M 39 |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-89333-202-2 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004020138