Customer reference marketing in internationalizing SMEs : a service perspective
Year of publication: |
2022
|
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Authors: | Tolstoy, Daniel ; Melén Hånell, Sara ; Özbek, Nurgül |
Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 37.2022, 13, p. 94-105
|
Subject: | Customer reference marketing | International business relationship | Service differentiation | Small- and medium-sized enterprises | KMU | SME | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing | Globalisierung | Globalization | Lieferantenmanagement | Supplier relationship management | Strategisches Management | Strategic management | Internationales Marketing | International marketing |
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