Customer relations management and information security in the development of Small and Medium Enterprises in the era of digitalization
Elyta, Windhu Putra Zulkarnaen and Ratu Zahirah Lutfie
| Year of publication: |
2024
|
|---|---|
| Authors: | Elyta ; Putra, Windhu ; Zulkarnaen ; Lutfie, Zahirah |
| Published in: |
Customer relationship management : methods, opportunities and challenges. - New York : Nova Science Publishers, ISBN 979-8-89113-662-5. - 2024, p. 307-329
|
| Subject: | customer relationship | small and medium enterprises | security management | customers | government | Beziehungsmarketing | Relationship marketing | KMU | SME | Digitalisierung | Digitization | Datensicherheit | Data security |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015072696