Customer relationship-based strategic planning using balanced scorecard - a case study
S. Nagarajan; A. Sam Nallathambi; P. L. K. Palaniappan; Balan Sundarakani
| Year of publication: |
2010
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|---|---|
| Authors: | Nagarajan, S. ; Nallathambi, A. Sam ; Palaniappan, P. L. K. ; Sundarakani, Balan |
| Published in: |
International journal of enterprise network management. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1748-1252, ZDB-ID 22120208. - Vol. 4.2010, 2, p. 201-228
|
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009878373